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Pure Leaf. Tea that's actually made of tea.
Some of the Tea's out there are filled with additives and powder teas and who knows what.
Pure leaf its made just from tea leaves sugar and water.
"Tea that's actually made from tea."
Concept and art direction for Anomaly NY
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2011
2012
Advertising, Art Direction, Graphic Design
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Pure Leaf. Uncomplicate your tea.
Tea is one of the most simple drinks out there.
Why make it so complicated with other fake ingredients other than Tea leafs water and sugar.
Concept and Art Direction for Anomaly NY
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2011
2012
Advertising, Art Direction, Graphic Design
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Simple Shoes. less } more 2009 campaign
In vowing to become a 100% sustainable company, Simple Shoes has taken a look at every aspect of their business and honed their processes to create the smallest amount of excess possible.
We knew their advertising would have to hold up under the same watchful eye. Instead of creating image files that were printed and reprinted, we hand silk-screened over 400 unique posters on 100% recycled newsprint using 100% soy-based inks. Each poster is destined for a different media venue, bypassing the printing excess that our industry usually puts out.
The resulting work launched a new kind of math that defined Simple Shoes world. LESS } MORE.
Concept and Art Direction for JWT New York
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2009
2012
Advertising, Art Direction, Graphic Design
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Simple Shoes. Ban Excess. 2009
Print Exploration for Simple Shoes.
Ban Excess.
Concept and Art Direction for JWT New York.
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2009
2012
Advertising, Art Direction, Graphic Design
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Simple Shoes. Biodegradable Line.
In 2010 Simple shoes introduced a new line of 100% Biodegradable shoes.
Still being part of the SImple Shoes team at JWT We created a series of web videos to spread awareness and print ads.
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2010
2012
Advertising, Art Direction, Graphic Design
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Goodnites. Bedtime Theater.
Once upon a time... I worked on an awesome project that took me back to my childhood. Goodnites Bedtime Theater is a series of online stories about a kid that flights on his bed, named Iggy, Iggy and his wiggy bed.
Art Direction for JWT New York.
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2009
2012
Advertising, Art Direction, Graphic Design
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Voss. Look Deeper. 2011.
Voss water wanted to make consumers at home buy their water and not just at hotels and clubs.
Our idea was to bring real people together into an intimate dinner party. We spent all day with them documenting the whole process and this is where the photo for the print ad came from. We did a small web video about it too.
Concept and Art Direction for Addiction NY.
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2011
2012
Advertising, Art Direction, Graphic Design
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Voss. Look deeper. 2011.
In 2012 we wanted VOSS consumers to "look deeper" into the brand and themselves.
We created a series of print ads that will run on LA Magazine. Each print ad was targeted to each issue.
Concept and Art Direction for Addiction NY
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2012
2012
Advertising, Art Direction, Graphic Design
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Smirnoff. Mix more there
This print was an exploration of Smirnoff's "be there" campaign.
Art Direction for JWT New York.
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2008
2012
Advertising, Art Direction, Graphic Design
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Axe. Washed Up. Shower Tool.
Freelancing at BBH I worked on a super fun project for AXE's new shower tool website opening.
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2011
2012
Advertising, Graphic Design, Web Design
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RollingStone. 2x1 Subscription campaign.
RollingStone print.
Art Direction for la comunidad Miami.
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2007
2012
Advertising, Art Direction, Graphic Design
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Cyloop. Musicians don't live long.
Cyloop.com Print.
"Musician's don't live long. Enjoy them while you can."
Art Direction for la comunidad miami.
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2008
2012
Advertising, Art Direction, Graphic Design
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Awesome Little New Book
I decided to create a new book to showcase all my work right after I left JWT. This was a Series of 10 Printed on newsprint and hand stitch binded by myself. After the book was done I sent it to my Favorite Agencies in New York.
2012
Art Direction, Graphic Design, Print Design
